Most family businesses don’t make poor decisions quickly.
They make them slowly.
Pressure rarely arrives suddenly.
It builds quietly — through postponed conversations, deferred decisions, and a hope that things might settle down.
Waiting often feels sensible.
It feels safe.
It feels like the least risky option.
But waiting is rarely neutral.
While we wait, pressure doesn’t pause.
It compounds.
Small issues become personal.
Unspoken concerns turn into assumptions.
Tension shows up in tone, not words.
This isn’t about rushing decisions.
It’s about recognising when delay has a cost.
Clarity early — even partial clarity — almost always reduces emotional strain later.
The challenge for many family businesses isn’t knowing what to do.
It’s knowing when waiting stops being helpful.
That moment is worth noticing.
What do you think?
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Until the next time...
Peter
